Prudential Ride London Prudential Ride London Sign up today to be part of The BASIC team for the 2018 Ride Prudential London - 100 Ride Prudential London is one of the biggest cycling events on the calendar. The event takes part on the iconic roads and hills of London and Surrey made famous by the 2012 Olympic Road Race. Public Ballot The public ballot is now open, so you can enter for a ballot place and choose to fundraise for BASIC. Apply for a ballot place today. Join Team BASIC Join team BASIC and help those suffering from life changing brain and spinal injuries. Cost: £35 deposit plus £500 sponsorship Sign up today and will receive: A jersey (we ask for a donation to help us cover the cost) A fundraising pack Support from a dedicated member of the team The Route Sorry, this event is now sold out.